Despite a continued global vaccine rollout, COVID19's shadow remains large and limiting for all government bodies around the world. The need to cut through COVID fatigue with strong leadership has never been more urgent. Now the government leaders themselves play a crucial online role in shielding teams and policies from criticism and misinformation.
In today's episode, we explore with Roger Christy, a digital brand advisor from the Australian consultancy Propel Group, how to increase government leadership with the help of social media, to engage and influence key audiences, and to take action at a time when we all need our leaders to stand up and be heard.
The episode is based on the Digital Government Leadership Report conducted by Propel and Brandwatch and published this autumn. In the survey, they analysed the social media activity of the Victorian Premier Daniel Andrews and revealed how Premier Andrews successfully used Twitter to increase positive community sentiment during his state’s darkest period during the 2020 lockdowns. The data behind the Premier’s digital leadership reveals an important truth for all – government leaders need to stand up online.
The podcast is hosted by Federico Plantera.
