Turundusraadio 122: Generations

Martina Mangelsdorf Gaia Insights'ist Šveitsist jagab kogemusi generatsioonide-põhisest turundusest. Saade on inglise keeles.

Siin on lingid kampaaniate kohta, mida saates esile toodi:

Targeting Baby Boomers: https://www.youtube.com/watch?v=wxUs4u2Ile4

Targeting Gen X: https://www.youtube.com/watch?v=az5lKg4pGK8

Targeting Gen Y: https://www.youtube.com/user/congstar

Targeting Gen Z: https://www.youtube.com/watch?v=IJNR2EpS0jw&list=RDIJNR2EpS0jw#t=2

Coca-Cola 1971: It’s the real thing. https://www.youtube.com/watch?v=1VM2eLhvsSM

Coca-Cola 1989: Can’t beat the Feeling. https://www.youtube.com/watch?v=tdXu7w_bpVI

Coca-Cola 2001: Life Tastes Good. https://www.youtube.com/watch?v=jDwOBZKByrk

Coca-Cola 2015: The world is what we make it. https://www.youtube.com/watch?v=ibgvkXm9Qkc