How to do market research?

278

Episood on inglise keeles! // Show is in English!

Today we will focus on the most essential part of marketing and exporting: getting to know the customers. Jean Sutton from Actionline (UK) will guide us through the topic.

How do Estonian companies handle market research especially in export market? What could be improved? What should a company know about a new market? How to gather the information about markets? How to build a system for gathering and analysing customer data? How should a company keep regularly up to date with customer information?

Length of the show 29.51