How to create content for B2B?

Paula Savonen from Differo was one of our loved presenters during Tallinn Marketing Week when she introduced the secrets of successful B2B content creation and content marketing. We have the luxury today to present her views to our wider audience.

What is usually most challenging in content creation for B2B audience? Bring some examples How would you describe perfect piece of content for a B2B company? Suggested approach, length, visuals, videos etc? What criteria should it follow? How to find right timing for content publishing? What to prefer: quality or quantity of content in B2B? For a successful content strategy how big volume of content is needed? Bring a good examples about excellent strategy of content marketing for a B2B company? Lenght of the show 27.16