Peep Laja: How to hire better talent by building a winning personal brand

Why is personal branding essential for startup founders? Peep Laja explains that it's not just about fame or ego; it's about gaining visibility and reach for your business. Organic content can drive substantial business impact, and having a personal brand can make your business more relatable, just like Apple or Tesla with their visible leaders. Find out where to start and how to do it.