sTARTUp Day Classics #3: Hermione Way on Learnings from 10 Years of Marketing in Startups

In this episode of the sTARTUp Day Podcast, we look back at one of the most insightful keynotes from sTARTUp Day 2020. Hermione Way – former Head of Communications at Tinder and long-time startup storyteller – shares her biggest lessons from a decade in marketing across both Silicon Valley and Europe.

Hermione reflects on her journey from founding her first media startup in London to interviewing tech giants in Silicon Valley, starring in a reality TV show about startups, and leading game-changing campaigns at Tinder. She dives into how creative campaigns – from organ donation drives to Brexit engagement – reshaped Tinder’s brand image, and why data, partnerships, and above all storytelling are the keys to standing out in today’s crowded startup landscape.

This keynote is part of our sTARTUp Day 10 celebration series, where we revisit the most impactful talks from past festivals. Tune in for an inspiring and practical session packed with lessons on building brand value, telling authentic stories, and making your marketing matter.