The Importance of your Personal Story within Personal Branding

In this episode of Kultuurireflektor, the focus is on personal branding in the music industry and the challenge of balancing authenticity with audience expectations. Drawing on Erving Goffman’s theory of self-presentation, the discussion explores the "authenticity paradox"—how the pursuit of authenticity can sometimes feel staged. The conversation delves into the role of storytelling in shaping a musician’s brand. Guest Olesija Saue, Estonia’s leading personal branding strategist, NLP master practitioner, and leadership coach, shares her insights. The episode is hosted by Cultural Management master’s student Ljupcho Trajanoski.