Post-Pandemic Audience Engagement: Insights from Georgia’s Cultural Scene

In this episode of Kultuurireflektor, we explore audience engagement in the post-pandemic era, focusing on insights from the Tsinandali Festival and the Tbilisi Youth Orchestra. Our guest, Mariam Karalashvili, brings extensive experience from both organizations—having served as the former manager of the Tbilisi Youth Orchestra and currently as the Head of Administration at the Tsinandali Festival. She shares how these institutions have adapted to shifting audience behaviours and redefined cultural participation. Leading the discussion is Mzia Partenadze, a musician and singer pursuing a Master’s degree in Cultural Management at the Estonian Academy of Music and Theatre. Tune in as we uncover the challenges, strategies, and future of audience engagement in the performing arts.