Uus podcast Deal Diaries

Buying a Business

Start by asking: Why do I want to buy this company? Define your personal and strategic goals. Most deals in the Baltics are under €10M; even €100k–€1M deals are common. You don’t need millions to buy a company – creative deal structures are often used. Use debt financing, seller earn-outs, private investors, or shared equity with performance milestones. Having “skin in the game” (money, time, effort) is vital for investor confidence. Selling a Business

Many founders are too involved in day-to-day operations—this hurts valuation. To sell successfully, create a company that works without you. Strategic buyers often offer more value than financial buyers due to synergies. Due Diligence & Negotiation

Always perform detailed legal, financial, and operational due diligence. Expect 6–12 months for deal completion; build patience into your plan. Be transparent—buyers pay more for businesses with fewer unknowns. Final Tips

Build relationships before you need them—many deals start with a conversation. Be bold in asking, but back it up with strategy and humility.