MINI-PODCAST I Fiona Alston, Danielle Coimbra – Earned vs paid media coverage

We’re talking media coverage – both paid and earned – with journalist Fiona Alston and Danielle Coimbra, Head of PR at PRNEWS.IO.

•  When to add paid media to the mix?

•  What should be the budget for that?

•  How much does an article in Forbes cost?

•  Tips on getting media coverage

🐣 This is a mini-podcast series featuring hands-on marketing insights from the partners of the grit. conference. 

Join us at the “How to Get Media Attention: Do's and Don'ts Straight from Journalists” event on 17th June in the PRNEWS.IO office. Get your ticket: www.gritconf.com

Enjoy the episode!

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Recommendations:

•  “Who Can You Trust?” by Rachel Botsman

•  PESO model

Montage: www.ialstudio.ee

The grit. podcast is hosted by Marelle Ellen and Andreas Unt.