MINDVALLEY.   Marisha Lakhiani – growth tactics of the world’s leading personal growth platform

We’re chatting with Marisha Lakhiani, VP of Marketing at MindValley – one of the world’s leading personal growth education companies.

Not only do they have 10 million students worldwide – but they also have customers who love the platform so much that they have their logo tattooed on their bodies.

Topics discussed:

• Measuring ads return

• Tricks and tips for YouTube ads

• Growing one’s YouTube channel

• Monetizing the email list

• Referrals and growth loops

Additionally, we discussed marketing psychology, YouTube video optimization, and their “world-class” testing protocol. Enjoy the episode! ♡

Book recommendation:

•  “Influence” by Robert Cialdini

grit. podcast is hosted by Marelle Ellen, CMO of Promoty , and Andreas Unt.