MICHAEL CORCORAN - trend hopping is not enough.. your brand needs to be remembered too.

We never thought to even dream of having this guy as a guest of our podcast..

..yet here we are.

In this episode of the grit. podcast, we've got Michael Corcoran, who was a former social media director of Ryanair whose now co-founder of his own social media consultancy Slice Social, in the studio.

There is one single fundamental mistake that companies and brands make on social media: confusing strategy with tactics.

Jumping on trends, posting at a set frequency and using different content formats does not yet constitute a strategy.

The real question is how to make people remember the brand, and this is exactly what we're talking about in this episode.

Enjoy! 🖤

The grit. podcast is hosted by Andreas Unt and Katria Helena Komp.

This episode has been brought to you by Zone.