BOKU (FORTUMO).   Mattias Liivak – enterprise marketing and getting world-level customers

In the first grit. podcast live, we discussed marketing with Mattias Liivak – the previous Head of Marketing & PR at Fortumo, one of the most successful startups in Estonia.

• the strategies of account-based marketing;

• getting customers like Google, Amazon, and Spotify;

• announcing an acquisition;

• the lean way of launching new products;

• and many more.

In 2020, Fortumo was acquired by Boku , and today, Liivak serves as VP of Growth Enablement in Boku.

Enjoy the episode! ♡

Mentioned tools:

•   UpWork

•   Mention.com

•   Overloop

•   Reforge framework – Part 4: Get Out of the ARPU-CAC Danger Zone with Channel Model Fit

•   Farnam Street blog – blank sheet method

grit. live was a part of the Aparaadio podcast festival. The episode was hosted by Marelle Ellen, CMO of Promoty , and Andreas Unt.