Digital Sports Marketing Trends in 2022

How can sports business tap into the latest digital marketing trends? Together with sports marketeer Rowin Bouwmeester from SportsGen, we dive into the digital sports marketing trends that have an impact on the sports industry. A special themed podcast for the students of the Master in Sport Management at the Johan Cruyff Institute Amsterdam. From vertical videos, digital sport consumption of Generation Z, athletes as their own media companies to the metaverse and NFTs. What's next?