Martina Mangelsdorf Gaia Insights’ist Šveitsist jagab kogemusi generatsioonide-põhisest turundusest. Saade on inglise keeles.
Siin on lingid kampaaniate kohta, mida saates esile toodi:
Targeting Baby Boomers: www.youtube.com/watch?v=wxUs4u2Ile4
Targeting Gen X: www.youtube.com/watch?v=az5lKg4pGK8
Targeting Gen Y: www.youtube.com/user/congstar
Targeting Gen Z: www.youtube.com/watch?v=IJNR2EpS0jw&list=RDIJNR2EpS0jw#t=2
Coca-Cola 1971: It’s the real thing. www.youtube.com/watch?v=1VM2eLhvsSM
Coca-Cola 1989: Can’t beat the Feeling. www.youtube.com/watch?v=tdXu7w_bpVI
Coca-Cola 2001: Life Tastes Good. www.youtube.com/watch?v=jDwOBZKByrk
Coca-Cola 2015: The world is what we make it. www.youtube.com/watch?v=ibgvkXm9Qkc
